Resume : Danielle L.
Perspective Shift Brand and Digital – CEO
- Launched and scaled boutique digital agency focused on AI-integrated branding and strategy
- Built team of cross-functional experts; led ops, finance, and growth strategy
- Managed full client lifecycle, acquisition to retention
Jacob Tyler Agency – Director of Brand Communications
- Developed go-to-market plans and brand voice for enterprise clients
- Specialized in life sciences/pharma campaigns
- Drove revenue through strategic positioning and upselling
Wine.com – Sales & Marketing Team Lead
- Led a 16-person cross-functional team to develop and scale signature programs: Picked Wine Subscription, Label Scan, and Corporate Tastings—each driving year-over-year revenue gains of 98%–128%
- Designed retention-focused sommelier training programs, reducing churn and improving CX across eCommerce channels
- Partnered with product and IT teams to optimize the digital customer journey, including gift functionality, UX enhancements, and logistics coordination
- Drove B2B and B2C marketing campaigns using CRM data, lifecycle messaging, and wine industry trends
LinkedIn – Inside Sales Lead – Talent Solutions
- Managed full sales cycle for LinkedIn Talent Solutions, specializing in enterprise outreach, lead generation, and client onboarding
- Developed global account strategy and scaled acquisition channels to expand LinkedIn Recruiter’s adoption in new markets
- Collaborated with product and marketing teams to refine value propositions and improve solution demos
- Thrived in a fast-paced, metrics-driven environment with a focus on client growth and renewals
Becker Professional Education – Regional Marketing Manager – Northern CA & Nevada
- Oversaw multi-channel marketing strategy for certification programs (CPA, CFA, PMP) across Northern California and Nevada
- Led a high-performing team of 9 direct reports, increasing brand visibility and lead conversion rates in the SLED and corporate sectors
- Managed large-scale field marketing efforts, including speaking tours, campus activations, and professional partnerships
- Built strategic alliances with top firms and educational institutions, increasing B2B enrollment and program revenue
Hertz Corporation – Senior Account Manager
- Managed $85M account portfolio and grew San Francisco territory from #83 to #1 in national sales rankings
- Built and maintained executive-level relationships with 75+ enterprise clients, including multiple Fortune 500 companies
- Executed strategic growth plans, negotiated high-value contracts, and led quarterly business reviews for top-performing accounts
- Recognized with President’s Circle and multiple All-Star awards for consistent sales excellence
Other Information of Interest
Core Skills & Tools
- Brand Strategy & Messaging
- SEO & Content Marketing
- Digital Ads (Google, Meta, Programmatic)
- CRM (Salesforce, HubSpot)
- AI Tools: ChatGPT, Midjourney, Tome
- Martech & Campaign Analytics
- Team Leadership & Agile PM
Education
- MBA, San Francisco State University
- MA, Communication – CSU East Bay
- BA, Communications & Political Science – Washington State University
Certifications
- SEMRUSH SEO Toolkit Certification
- HubSpot Content Marketing Certification
- HubSpot Email Marketing Certification
- HubSpot Inbound Marketing Certification
- Google Ads Search Certification
- Google Analytics IQ Certification
- California Sustainable Winegrowing Ambassador
- Certified Sommelier – Level II
Awards
- President’s Circle – Hertz
- Trainer of the Year – Becker
- UC Graduate Student Research Winner
- Innovation Angel Award Recipient
- MBA Student Graduation Speaker
- National Communications Presenter
- Team Captain of the Year La Jolla Concours d'Elegance
Volunteer Experience
- Team Lead – La Jolla Concours d’Elegance
- Staff Volunteer – Programming Department – Comic-Con International
- Staff Volunteer – BSides San Diego
- Security Volunteer – BSides San Francisco
- General Volunteer – One Brick
- VP of Public Affairs / Board Member – Bay Area Business Travel Association (GBTA)