Resume : Danielle L.
Perspective Shift Brand and Digital – CEO
Founded and scaled a boutique agency delivering AI-enabled brand strategy and marketing systems for growing organizations
Built and led cross-functional teams; oversaw operations, financial management, and strategic growth
Directed full client lifecycle from positioning and acquisition through retention and long-term value creation
Jacob Tyler Agency – Director of Brand Communications
- Developed go-to-market plans and brand voice for enterprise clients
- Specialized in life sciences/pharma campaigns
- Drove revenue through strategic positioning and upselling
Wine.com – Sales & Marketing Team Lead
- Led a 16-person cross-functional team to develop and scale signature programs: Picked Wine Subscription, Label Scan, and Corporate Tastings—each driving year-over-year revenue gains of 98%–128%
- Designed retention-focused sommelier training programs, reducing churn and improving CX across eCommerce channels
- Partnered with product and IT teams to optimize the digital customer journey, including gift functionality, UX enhancements, and logistics coordination
- Drove B2B and B2C marketing campaigns using CRM data, lifecycle messaging, and wine industry trends
LinkedIn – Inside Sales Lead – Talent Solutions
- Managed full sales cycle for LinkedIn Talent Solutions, specializing in enterprise outreach, lead generation, and client onboarding
- Developed global account strategy and scaled acquisition channels to expand LinkedIn Recruiter’s adoption in new markets
- Collaborated with product and marketing teams to refine value propositions and improve solution demos
- Thrived in a fast-paced, metrics-driven environment with a focus on client growth and renewals
Becker Professional Education – Regional Marketing Manager – Northern CA & Nevada
- Oversaw multi-channel marketing strategy for certification programs (CPA, CFA, PMP) across Northern California and Nevada
- Led a high-performing team of 9 direct reports, increasing brand visibility and lead conversion rates in the SLED and corporate sectors
- Managed large-scale field marketing efforts, including speaking tours, campus activations, and professional partnerships
- Built strategic alliances with top firms and educational institutions, increasing B2B enrollment and program revenue
Hertz Corporation – Senior Account Manager
- Managed $85M account portfolio and grew San Francisco territory from #83 to #1 in national sales rankings
- Built and maintained executive-level relationships with 75+ enterprise clients, including multiple Fortune 500 companies
- Executed strategic growth plans, negotiated high-value contracts, and led quarterly business reviews for top-performing accounts
- Recognized with President’s Circle and multiple All-Star awards for consistent sales excellence
Other Information of Interest
Core Skills & Tools
Brand Strategy, Narrative & Positioning
Executive-level brand strategy, messaging architecture, and narrative alignment across leadership, teams, and customer touchpoints
Translating complexity (AI, growth, transformation) into clear, actionable brand frameworks
AI-Enabled Content & Thought Leadership
Strategic use of AI to accelerate insight development, executive writing, and brand POV — without diluting voice or intent
Human-in-the-loop content systems focused on clarity, credibility, and differentiation
Search, Content & Authority Strategy
SEO and content strategy grounded in search intent, semantic relevance, and long-term brand authority (not volume-driven publishing)
Aligning discoverability with positioning to prevent brand commoditization
Digital Growth & Media Strategy
Oversight of paid media strategy across Google, Meta, and programmatic platforms, with emphasis on signal quality, audience intent, and ROI
Integrating paid, owned, and earned channels into cohesive growth systems
CRM, Martech & Customer Systems
CRM strategy and implementation across HubSpot and Salesforce, aligning marketing, sales, and lifecycle data
Designing systems that support clarity, adoption, and decision-making — not just reporting
AI-Enabled Narrative & Creative Systems
Designing and governing human-in-the-loop AI workflows for narrative development, concept visualization, and executive storytelling
Applying editorial judgment to ensure clarity, credibility, and brand coherence at scale
Analytics, Measurement & Insight
Campaign and martech analytics focused on decision support, not vanity metrics
Translating performance data into strategic recommendations for leadership
Team Leadership & Agile Execution
Leading cross-functional teams using agile principles, with a focus on alignment, velocity, and accountability
Bridging strategy and execution to ensure ideas survive contact with reality
Education
- MBA, San Francisco State University
- MA, Communication – CSU East Bay
- BA, Communications & Political Science – Washington State University
Certifications
- SEMRUSH SEO Toolkit Certification
- HubSpot Content Marketing Certification
- HubSpot Email Marketing Certification
- HubSpot Inbound Marketing Certification
- Google Ads Search Certification
- Google Analytics IQ Certification
- California Sustainable Winegrowing Ambassador
- Certified Sommelier – Level II
- Plus more
Awards
- President’s Circle – Hertz
- Trainer of the Year – Becker
- UC Graduate Student Research Winner
- Innovation Angel Award Recipient
- MBA Student Graduation Speaker
- National Communications Presenter
- Team Captain of the Year La Jolla Concours d'Elegance
Volunteer Experience
- Team Lead – La Jolla Concours d’Elegance (Volunteer of the Year)
- Staff Volunteer – Programming Department – Comic-Con International
- Staff Volunteer – BSides San Diego
- Security Volunteer – BSides San Francisco
- VP of Public Affairs / Board Member – Bay Area Business Travel Association (GBTA)